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     FrontPage Edition: Tue 2 November 2004

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Singapore dazzles with Christmas in the Tropics

Source: www.stb.gov.sg 

Singapore is set to celebrate a dazzling, fun-filled and heartwarming festive season with an irresistible line-up of Christmas in the Tropics activities from 13 November 2004 to 2 January 2005.

With a smorgasbord of fun-filled activities and exciting entertainment ranging from parties, carnivals, concerts, street performances, shopping deals and tantalizing culinary treats, there will be something for everyone to look forward to, this festive season.

Amongst the many highlights, the spectacular Christmas Light-up - a perennial favourite amongst locals and visitors - will imbue this festive season with a dazzling, fun-filled and heart-warming celebratory ambience.

STB's Assistant Chief Executive (Leisure), Mr Gerald Lee, said: "We believe that Christmas in the Tropics with its smorgasbord of activities will give visitors every reason to visit Singapore, and enable them to take home fond memories of unique experiences.

"With strong participation from the community and industry, not only will Singapore's shopping belt be infused with dazzling festive lights and decorations, this year's festivities promise more excitement and fabulous entertainment with highlights including the extension of the Christmas Light-up to Marina Bay, Singapore's tallest Christmas tree soaring 100 feet into the air, a colourful musical Christmas parade along Orchard Road, a 2000-square-foot skating rink, and mega concerts and countdown parties with international guests performers."

"Throughout 50 days, visitors and locals will find countless not-to-be-missed photo-opportunities, along Orchard and Marina Bay, as well as attractive festive shopping deals, irresistible culinary treats, a fun-filled carnival for the young and old, and internationally acclaimed performances, to keep up the festive cheer and welcome the new year," added Mr Lee.

This year's Christmas in the Tropics celebration boasts strong participation from industry partners including multi-national corporations and home-grown companies. Hitachi Asia Ltd continues to be the main sponsor for Christmas Light-up 2004 along Orchard Road for the 14th consecutive year.

VISA International is the official card and a sponsor of Christmas in the Tropics for the first time. In support of this festive extravaganza, VISA is giving away over $300,000 worth of prizes with purchases on a VISA card. These include DFS shopping vouchers, movie passes, concert tickets, a luxury car, and a free trip for four to Singapore.

Other partners include Orchard Road Business Association (ORBA), National Council of Social Service (NCSS), National Council of Churches, Bay Watch Association, and Heartware.

Said Mr. Shunsuke Ohtsu, Managing Director, Hitachi Asia Ltd; "Hitachi's sponsorship of the Christmas Light Up and contribution to the Community Chest of Singapore is now in its 14th year. We are very pleased to be a part of this important seasonal tradition once again, as it gives us a wonderful opportunity to extend beyond our business responsibilities. It also allows us to share with the less fortunate and the public, in the spirit of the Christmas season."

"VISA is delighted to join hands with Singapore Tourism Board in this holiday season to bring our cardholders a delightful and rewarding shopping experience. Representing over 60 percent of global card users, VISA has unparalleled reach among high spenders around the world, and an estimated one quarter of total tourism spending in Singapore is made on VISA cards.

"With the exciting line-up of festive events and celebrations in the coming two months, VISA aims to extend the reach of Christmas in the Tropics to cardholders around the Asia Pacific such as Indonesia, Australia, Hong Kong and China and bring high-value tourism dollars to Singapore," said Mr John Steere, Marketing Director Southeast Asia, VISA International .

Highlights of Christmas in the Tropics

Source: Singapore Tourism Board Media Release 1 Nov 2004

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Public Holidays DEEPAVALI is the next public holiday. It falls on 11 November 2004.