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     FrontPage Edition: Sat 16 October 2004

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Hitwise: Singapore online retail report - What's hot & wanted

Hitwise, the world’s leading online competitive intelligence service reports that Singapore Internet users tend to visit brand-related websites and department stores with a wide range of when visiting retail related websites on the lead up to the holiday season.

In the past week, Singapore Internet users visited over 3,400 Shopping & Classifieds websites, of which - 496 were locally based.  Compared with the same time last year, this figure has increased by over 40 local Shopping & Classifieds websites, and 100 offshore sites viewed.

Of all shopping websites that Singapore Internet users are visiting, Auctions and Department Stores are most popular: followed by Books, Computers, Appliances and Electronics indicating that Singaporeans are looking for deals and online retailers that offer a variety of merchandise not just niche products.

What are Singapore Internet users searching for in search engines before visiting Shopping websites?

Before visiting online shopping websites, the most popular brands searched on across all major search engines before Singapore Internet users visited a retail website were:

1: Barbie
2: Adidas
3: Motorola
4: Dell
5: Gucci
6: Nike

The above results indicate the brands that should fare well this holiday season and Chinese New Year.

When looking at the way Singapore Internet users use the words "buy" and "online" within the same search query the following is a filtered list of the most searched product categories:

1: buy book online
2: buy diamonds online
3: buy bags online
4: buy books online
5: buy cd online
6: buy cars online
7: buy condom online
8: buy dvds online
9: buy fabrics online
10: buy house online

Top Ten Shopping & Classifieds Web sites

Source: Hitwise Press Release 15 Oct 2004

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