world’s leading online competitive intelligence service reports that
Singapore Internet users tend to visit brand-related websites and
department stores with a wide range of when visiting retail related websites
on the lead up to the holiday season.
In the past
week, Singapore Internet users visited over 3,400 Shopping & Classifieds
websites, of which - 496 were locally based. Compared with the
same time last year, this figure has increased by over 40 local
Shopping & Classifieds websites, and 100 offshore sites viewed.
Of all shopping websites that
Singapore Internet users are visiting,
Auctions and Department Stores are most popular:
followed by Books, Computers, Appliances and Electronics indicating that
Singaporeans are looking for deals and online retailers that offer a variety
of merchandise not just niche products.
What are Singapore Internet users searching for in search
engines before visiting Shopping websites?
Before visiting online shopping
websites, the most popular brands searched on across all major search engines
before Singapore Internet users visited a retail website were:
The above results indicate the
brands that should fare well this
holiday season and Chinese New Year.
looking at the way Singapore Internet users use the words "buy" and
"online" within the same search query the following is a
filtered list of the most searched product categories:
buy book online
buy diamonds online
buy bags online
buy books online
buy cd online
buy cars online
buy condom online
buy dvds online
buy fabrics online
buy house online
Ten Shopping & Classifieds Web sites
Press Release 15 Oct 2004