SPH Magazines has launched Simply Her, a magazine targeted at busy women.

Appearing on the front cover of the maiden issue of Simply Her is MediaWorks artiste Kym Ng who is featured in this issue's Celebs section. The bubbly Kym answers questions on her hyperthyroidism condition and leaks out her thoughts on having a baby.

In the Couples section, read Who's The Boss to find out who really has the power at home. Also, find out How To Deal With Your Mother-in-law. Readers and experts share their wisdom on dealing with the three most difficult types of mothers-in-law.

On page 160 and 161 in the Meals section, get tips on making curry devil just like mum's.

The budget conscious and the cheapskates can learn a thing or two about how to fly more cheaply on both normal and budget carriers.

The November 2004 issue, with 176 pages, is simply chock-full of sections; we counted 13 sections in this first issue. Here they are:

Solutions, Celebs, Style & Beauty, People, Health & Sex, Me Management, Smart Shopper, Couples, Family, Better Home, Meals, Travel and Bookends.

All these point the way for the beginning of another long-running magazine for the SPH stable of magazines which includes Her World (around since 1960s) and Home & Decor (around since 1980s).

On page three, Editor Rachelle Lau says hello and bids a warm welcome to "your brand new, homegrown magazine for busy women, by busy women". According to her, Simply her is "a self-help consumerzine designed to give you what you need in quick, easy bites".

Simply Her magazine retails at $3.50. If you don't want to miss out on the magazine, simply subscribe to Simply Her and get a limited edition Estee Lauder Pure Color Crystal Lipstick Palette worth S$42. Hurry! The gift is only available to subscribers while stocks last.

Simply Her: Publisher SPH Magazines Pte Ltd, 82 Genting Lane, Level 7 Singapore 349567. Subscription Hotline: (65) 6388 3838 Fax: (65) 6744 4875/6746 1925 Email magsher@sph.com.sg