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     FrontPage Edition: Fri 31 December 2004

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MediaCorp Radio launches Lush 99.5FM today

 
MediaCorp Radio launches LUSH 99.5FM as the latest addition to its stable of stations . The new station will commence programme transmission 995 minutes before 2005, at 7.25am on 31 December 2004.
LUSH 99.5FM is a trendsetting radio station focused on luxurious music and sounds, showcasing a rich mix of new age contemporary music such as Chill-Out, Urban Lounge and Nu-Jazz. Featuring the latest news in music and arts, the station targets listeners aged from 25 to 40 years old who are keen on arts, wellness and travel.
The station will operate 19 hours a day from 7am to 2am. Test transmission for the station commenced on 27 November 2004.
The personalities behind the station include industry names such as Chris Ho and Vivien Tan. A familiar radio deejay, music reviewer and singer, Chris Ho deejayed on Perfect Ten 98.7FM and was named Most Outstanding Asia-Pacific radio personality by the Australasian Broadcasting Arts & Sciences in 1987. Chris Ho will anchor mornings on LUSH 99.5FM, giving music lovers something to wake up to each morning.
Cruising along with listeners in the evenings is Vivien Tan, best remembered for co-presenting the local entertainment lifestyle TV show, “Show Buzz”. Vivien has also been a face synonymous with channel [v], after spending a year with the TV channel as a VJ. Having fronted “Star Asia Travel” - an Asia-wide travel program, Vivien is more than familiar with the lifestyles of fine living and will host evenings on LUSH 99.5FM.
Radio personality and Deputy General Manager of English Programming at MediaCorp Radio - Bernard Lim will head Programming for the station, while Creative and Music direction will be under the baton of Andrew Crothers and Jeremy Phua respectively.
According to Bernard, “We've seen a rising trend in listeners who enjoy the music selection of LUSH 99.5FM and we are happy with the encouraging response from them during the test transmission. The new station has given us an opportunity to feature more lifestyle programming content, catering to listeners who are always on the pulse for sexy, sensual and smooth sounds. The radio tower has a penthouse suite and 995 is the number on the door.”
So remember to tune in to LUSH 99.5FM for a taste of lavish listening.

Source: www.lush.com.sg Announcement 31 Dec 2004

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