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     FrontPage Edition: Fri 16 July 2004

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Food Fiesta 2004 Preview Tempts Local Media's Tastebuds

Source: Chaplin Public Relations

Thirty-nine food industry representatives, local leaders in their field, put on a mouth-watering preview of this year’s Food Fiesta 2004 at Suntec Singapore on Wednesday.

The second international food and beverage event organised by Suntec Singapore, Food Fiesta 2004 (30 July-1 August 2004) will feature a wide variety of well-known brands and styles of cuisine and is expected to draw 60,000 visitors over the course of three days.

The preview, which was staged primarily for the Singapore media to give a flavour of tastes to come, showcased many different styles of foods and beverages from bakers, convenience foods, desserts, frozen foods, health foods, packed foods, ready-to-eat foods and speciality foods and beverages. Cuisines from the East and West were represented.

There was a superb selection of Eastern tastes. Arnoid Confectionery gave a fascinating demonstration of how to make Chinese dragon beard candy the traditional way, by hand.

Si Chuan Dou Hua Restaurant, meanwhile, showcased their master tea server’s display of prowess in serving the famous Eight Treasures Tea.

Traditional desert foods such as preserved fruits were exhibited by CP LIMS Trading Pte Ltd, including their dried “Cedar” palm heart.

A Variety of birds nest products, highly prized in Chinese culture, were shown by CNT Healthfood Pte Ltd.

Western foods such as chicken pies from Don Your Personal Pie Club and a variety of soup and instant snack foods brands from Unilever’s Knorr were also available for sampling by guests at the event. Meanwhile, Italian gelato ice cream, made from natural ingredients imported all the way from Italy, was exhibited by Gelateria Venezia.

Chocolate-lovers were not forgotten as Focus Network Agencies (S) Pte Ltd put on a display of their premium European chocolates, including a tempting variety of famous brands and Switzco with their miniature Food Fiesta face chocQuri (chocolates with chestnut filling). 

Ever-popular local Singapore and Malaysian foods were highly prominent in yesterday’s tasting, including laksa from Marine Parade Laksa, Cantonese porridge from Tiong Bahru Hua Yuen Porridge, Yong Tau Foo from Sungei Wang Ampang Yong Tau Foo, and kaya toast from the famous kaya specialist Ya Kun.

Pan-Asian cuisine was meanwhile offered by Kuali Asian Kitchen, while more traditional Chinese fare was displayed by Pearl River Cantonese Restaurant, both outlets of Suntec Singapore. New products were, meanwhile, introduced by SavvyFood Pte Ltd and TastyFood Industries (S) Pte Ltd.

Food Fiesta 2004 (30 July-1 August 2004, Suntec Singapore), organised under the auspices of the Singapore Food Festival and benefiting the local tourism industry, provides local and international vendors with the platform to showcase their products and related services.

The show will bring together the inspiring wonders of cuisines, sauces and condiments, which reflects the theme "A Feast of East to West", under one roof. 

A delectable selection of local and international food and drink manufacturers, suppliers and restaurants will have the opportunity to satisfy thousands of food and drink lovers.

Thematic Pavilions presented in a unique, stylish floor layout will guarantee a feast for the senses: Local highlights, Singapura Kitchen, Glorious Sip, Savouring Asia, America's Zest, A Taste of Europe, Healthy Indulgence and Sauces and Condiments.

Visitors to Food Fiesta 2004 will be entertained by cooking demonstrations, competitions, live entertainment and fun interactive games. There will be a Peranakan cooking show by celebrity chef Kenny Chan and a guest appearance by a surprise MediaCorp artiste.

Amongst the attractions will be an attempt to build the first kaya toast tower in Singapore, in partnership with Ya Kun who have been making their famous brand of kaya since 1944.

As a tribute to National Day, Food Fiesta will also feature a unique representation of Singapore Heritage. Singapore Sweet Heritage will feature chocolate sculptures covering various aspects of Singapore's rich history and culture.

Singapura Kitchen will bring together a number of established local food vendors with more than 40 years of history.

For the first time in Singapore, Food Fiesta, together with Mindful Consulting, will offer the public a rare opportunity to savour the specialties of these big names in local food, all of which are making their virgin appearance under one roof at the show:

Traditional Hainanese chicken rice ball (Good Year Local Hainanese Chicken Rice Ball), hand-made Teochew fried prawn fritters (Zhong Zhong Fine Spice Supply), authentic 'Padang', 'Alhambra' and 'Fatman' satays (D'Original Satay Club), pioneering Nonya Laksa (Marine Parade Laksa) and ever-popular South Indian Curry (Muthu's Curry).

Celebrating the Peranakan Heritage, Canberra Grassroots Organisation will be welcoming Food Fiesta visitors in a specially built Peranakan-themed house where guests will enjoy authentic Peranakan delights amidst the rich traditions of Peranakan culture.

Selected chefs will pit their skills against one another in a cooking competition patterned after the Japan cooking show Iron Chef. The goal will be to complete a multi-course meal using a theme ingredient that will be revealed at the last minute.

Activities on-stage also include a demonstration on the "Art of Serving Tea" the traditional way, using a 1-metre long nose tea kettle, 'la mien' (or noodle-pulling), waffle decorating and cooking demonstrations.

Further information about Food Fiesta 2004 may be obtained from www.foodfiestafair.com. 

Content Contributor: Chaplin Public Relations

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