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Singapore Food Festival 2005

Source: www.stb.gov.sg

Singapore Food Festival 2005 To Celebrate Evolution Of Uniquely Singapore Cuisine And Flavours

1 - 31 JULY 2005

Twelve years on, and the Singapore Food Festival (SFF) continues to be an exciting event to look out for on the Asian food calendar.
From the 10 events held at the inaugural SFF in 1994, the SFF has grown in strength and stature, to the 38 events supported by 32 partners that will be held this July at more than 30 venues islandwide.
Singaporeans, with their renowned passion for food as well as food lovers from overseas, can look forward to a month-long feasting of the best of Uniquely Singapore cuisine at a wide range of exciting food-inspired events ranging from food trails, cook-outs, culinary workshops to themed banquets and competitions.
This year¡¯s SFF celebrates Singapore¡¯s food heritage with a look at the early years of independence, when Singapore was a fledgling nation with the many diverse cultures and cuisines of its immigrant populace, to the steady maturing of the nation, when regional and global influences crept into the lifestyle and cuisine choices of Singaporeans today.
This will be showcased during the Opening Ceremony on 1st July 2005 at Parco Bugis Junction where visitors can get to savour the traditional hawker fare such as shaved ice-balls and rickshaw noodles found in Singapore of the 60s.
Singaporeans can take a walk down memory lane and make themselves comfortable on the wooden tables and chairs under canvas shelters and strings of motley ¡®ping pong¡¯ light bulbs, while hawkers in singlet and shorts cook up a storm behind their pushcart food stalls.
¡°Singaporeans love our Singapore food. Over the years, the traditional ¡°must-try¡± Singapore dishes like Chicken Rice, Chilli Crab and Laksa have gained a strong following amongst the locals and visitors to our shores. Singapore Food Festival offers us the platform to invite our overseas friends and relatives for a sumptuous meal of local treats while offering them an opportunity to discover our food centres that make dining in Singapore such a unique experience,¡± said Ms Margaret Teo, Director, Food & Beverage, Singapore Tourism Board.
This year¡¯s Singapore Food Festival will see new events as well as familiar favourites, reflecting the unique and diverse ways food is enjoyed in Singapore.
Visitors and locals alike can look forward to feasting on Singapore¡¯s diverse local delights at new core events including the Deep Sea Medley, where fresh seafood, long an accepted aspect of Singapore food, is celebrated; Sips and Bites Delight where visitors can get to eat like the locals by pairing the wide range of beverages such as teh tarik (pulled tea) or beer, with local favourites such as otak otak; the Vegetarian and Fruits Jamboree which showcases the current movement towards wellness and healthy eating in Singapore; and FoodVenture for Kids, which aims to educate and influence children on their food choices through fun activities and entertaining performances.
For the second year running, every visitor into Singapore in July 2005 will receive a free Singapore Chilli Crab treat, compliments of the Singapore Tourism Board. The redemption voucher is available during Singapore Food Festival (1 to 31 July 05) at the Singapore Visitors¡¯ Centres and redeemable at 5 participating established restaurants islandwide.
The evolution of Singapore cuisine continues at SFF05 New Dish Creation Competition, where new dishes have been created to suit the modern Singaporean palate. Each inspirational creation is a tribute to past tradition and a preview of tastes to come.
Three new categories namely Seafood, Healthy Cuisine and Healthy Ethnic cuisine were added this year. The Seafood category is to highlight the large variety of Seafood available as well as the popularity of Seafood dishes amongst tourists and locals whilst the two new healthy cuisines categories, have been added to promote the latest awareness and trend in healthy eating.
Also returning for the second year is last year¡¯s successful Merchant Promotion Program where overseas visitors and the public can enjoy dining privileges from 200 food and beverage establishments throughout July 2005. UOB card members can look out additional discounts and privileges.
Premium ice cream Haagen Dazs will also mark the occasion with superb ice cream creations to tempt the sweet-toothed ¨C watch out for the sumptuous Durian Divine and the ¡®ice kachang¡¯-inspired Singapura Ice.
Homegrown supermarket chain NTUC FairPrice will also be organising ¡°Uniquely Singaporean Home-cooking¡± demonstrations throughout July 2005 to demonstrate simple, quick-to-prepare yet healthy and tasty Singapore dishes.
Other new and exciting activities organised in conjunction with Singapore Food Festival are: Konica Minolta Family Dining Photo Contest, 2+2 Healthy Cooking Competition, just to name a few.
¡°We are fortunate to have the support of so many partners this year,¡± said Mr Ed Ng, President of Reed Exhibitions, co-organiser of the Singapore Food Festival 2005. ¡°From UOB, returning for the 2nd time as the presenter for SFF, through to NTUC FairPrice, Konica Minolta, Haagen Dazs and CityGas, we have enjoyed working with people who are just as passionate about food as we are, and we look forward to working with them in the coming years.¡±
Indeed, the Singapore Food Festival has come a long way since its inception. Like Singapore cuisine, it has grown and evolved into a reflection and a study of Singapore past, present and future.
(Please refer to Annex A for the list of events during Singapore Food Festival 2005.)
More..... (Culinary Workshops, Food Trails, Contests...)

Joint Media Release by STB & Reed

Source: Singapore Tourism Board Press Release 21 Jun 2005

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