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     FrontPage Edition: Fri 8 December 2006

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Singapore welcomes its nine millionth visitor

Source: www.stb.gov.sg

Singapore Welcomes its Nine Millionth Visitor

Visitor arrivals so far this year exceeds last year¡¯s record of 8.94 million visitors

With just under a month to the end of 2006, Singapore records its nine millionth visitor, surpassing last year¡¯s record arrivals of 8.9 million visitors.
Dr Vladykina Elena from Russia became the first person to reach the nine millionth milestone today when she landed at Singapore Changi Airport this morning. She received a rousing welcome from the Singapore Tourism Board (STB) at a ceremony held at Changi Airport¡¯s Terminal 2 Arrival Hall.
Dr Vladykina 29, was travelling with her husband Dr Vladykin Alexey 32, and friends, Mr Molyukov Alexei 33 and his nine year old son Molyukov Konstantin to Singapore for a holiday.
They were warmly received at the airport by Dr Chan Tat Hon, STB¡¯s Assistant Chief Executive (Leisure), and were led on stage by a colourful entourage of ethnic dancers and drummers personifying Singapore¡¯s unique blend of the modern world and rich cultures.
Singapore¡¯s nine millionth visitor has won over S$35,000 worth of exciting prizes including complimentary stays at The Fullerton Hotel Singapore, The Sentosa Resort and Spa, The Raffles Hotel, and a luxury cruise onboard the SuperStar Gemini, as well as personalised guided tours customised to suit her interests.
She can also look forward to indulgent spa treatments at Spa Botanica, a health screening package by The Raffles Medical Group, a beauty package by Imedeen in addition to shopping vouchers from RAOUL, Audio House, Robinsons, Massimo Dutti and Zara. Dr Vladykina and her companions will also depart Singapore in style through the exclusive JetQuay CIP Terminal.
Prizes for the nine millionth visitor, including two business-class return tickets to Singapore can be enjoyed anytime in 2007. In commemoration of this milestone, replicas of Vanda Miss Joaquim, Singapore's national flower encapsulated in 24K gold were also presented to Dr Vladykina.
When asked about being Singapore¡¯s nine millionth visitor, Dr Vladykina said "I am very excited and still in shock, this is so unbelievable! I have very fond memories of Singapore as I lived here for three years, fifteen years ago. I look forward to tasting the local cuisine, visiting attractions and enjoying the prizes I have won."
Commenting on Singapore's latest record breaking achievement, Dr Chan said "In 1995, we received more than seven million visitors for the first time. It took us almost ten years to cross the eight million mark in 2004, and now in just two years, we are crossing the historic milestone of nine million visitors.
"We are seeing strong growth momentum for the whole tourism sector. On top of crossing this nine million visitorship mark, the hotel occupancy rates, average room rates and total tourism spend are also seeing record highs. We achieved average occupancy rates of 85% and average room rate of $164 for the first ten months of 2006, which are the highest ever for the last ten years. We are also on track to achieve our 2006 tourism receipts target of $12 billion, another all time record high.
"Riding on this strong momentum, STB intends to step up our efforts to grow our existing key markets as well to aggressively penetrate new markets and customer segments. On the product development front, STB will ride on this growing interest from investors both locally and globally to encourage and catalyse more investments in exciting tourism products."
The Uniquely Singapore branding strategy has been successful in raising destination awareness and attracting visitors.
Singapore was recently recognised among the top two destinations for nightlife, dining and shopping in FutureBrand¡¯s Global Country Brands Index (CBI) Study.
In addition, Singapore also made it within the list of top 10 country brands in seven other categories such as resort/lodging options, families, shopping, value for money, safety, business, easiest to do business in and conferences.
About Singapore Tourism Board
The Singapore Tourism Board (STB) is an economic development agency for one of Singapore¡¯s key service sectors ¨C tourism.
The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore.
The STB aims to differentiate and market Singapore as a memorable destination through the proliferation of the destination brand ¡°Uniquely Singapore¡±. For more information, please visit www.stb.com.sg

Source: www.stb.gov.sg Media Release 6 Dec 2006

Related Article:
- Singapore welcomes 8 millionth visitor

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