out of 10 Singaporeans (33%) have attended an arts event* in the past 12
2002, 15% in 1999, 11% in 1996]. This has trebled in a decade since the
first 1996 survey, attributable to arts education and outreach efforts.
includes musicals, pop concerts, classical music,
theatre, musical performances, visual arts events/ activities, dance and
attended an average of 3 arts events in the
past year, sustained from 2002.
profile of arts audience is demographically skewed towards young people
below 35 years old (49%), comprising age groups of 15-19 (14%) and 20-34
attendees are strongly represented by PMETs (professional, managerial,
executive and technical) (43%) and students (18%).
popularity of arts forms varies among different age groups. Teenagers
(15-19 years old) prefer music and dance performances while theatre and
arts film appeal to young professionals (20-34 years old). Visual arts
events attract a more mature audience (50-64 years-old).
key factors cited for attending arts events are to accompany
family/friends (37%) and self-motivation (35%). Compared to the main
reason of ¡°Relaxation¡± in the 2002 survey (63%), the shift
suggests the deepening impact and importance of arts education efforts
to nurture a sustained interest in the arts, as well as the arts as a
key form of social activity. Other reasons are ¡°As a form of
relaxation¡±, ¡°Seeing a specific event or performer¡±, ¡°Exposure
to free events¡±.
of Singaporeans are Core arts lovers and 18% are High
Potentials. The remaining 65% of Singaporeans are Potentials
(32%) and Challenging (33%).
main reasons for not attending arts events are ¡°Not interested in the
arts¡± (53%) and ¡°Lack of time¡± (50%), similar to findings
from the 2002 study.
Cost was not a major barrier to arts attendance. In 2005, 13% of the
respondents who did not attend an arts event cited "too expensive"
as a reason, compared to 29% of the respondents in 2002. The average
ticket price paid for the most recent event attended has increased from
$55 (in 2002) to $72 (in 2005).